Project undertaken in collaboration with Taylor Doherty.
This project involved a brand refresh, website design, and collateral for Anthony Mason Chambers (AMC), one of Adelaide’s most established barristers’ chambers, home to members practising across commercial, civil and appellate law.
The chambers has a considerable history. It was founded in 1993 and took its current name in 2006 when the Honourable Sir Anthony Mason AC KBE KC, former Chief Justice of the High Court of Australia, gave his personal consent for it to be used. Former members have gone on to the Federal Court, the District Court, and the office of Attorney-General. The former website gave instructing solicitors little sense of the calibre of counsel available to them. Our challenge was to modernise the identity while retaining formality.
The refreshed identity is understated. The logotype and monogram are clean and classic, working well embossed on stationery or scaled down for screen. The typographic hierarchy does most of the work, and the palette stays deliberately narrow so the chambers’ heritage building and the barristers themselves carry the visual interest.
The website is built around one main user journey: a solicitor looking for the right counsel. The barrister directory sits at the centre of the site, with the individual profiles following a consistent template covering areas of practice, admissions, appointments, and professional background. This lets a visitor compare expertise across the list and move quickly to the relevant member. Enquiries are routed through the clerk, which is how instruction works at the Bar. We kept the top-level navigation to four destinations and used clear space generously to keep the content uncluttered and easy to move through.
Key collateral developed included letterhead and, social templates, presentation templates, and Zoom/Teams backgrounds, each designed to hold the same standard across every touchpoint.
The resulting outcome is a strengthened brand and website that matches the standing of the chambers behind them.