EVENTIVE STUDIO

Project undertaken in collaboration with Taylor Doherty.

This project involved the development of a brand identity, e-commerce website, and collateral for Eventive Studio, a creative studio focused on event styling and graphic design. Our challenge was to develop a brand that truly reflected the studio’s core principles of imagination, craftsmanship, and collaboration.

The colour palette, thoughtfully chosen to elicit warmth and sophistication, includes the rich hues of red wine and the soft tones of pale rose, balanced by the grounded neutrality of linen and camel. This combination encapsulates Eventive Studio’s dual commitment to creativity and reliability. Every aspect of the brand aesthetic, from the hand-drawn typeface symbolising artistic flair to the clean and professional body copy typeface, was selected to resonate with the company’s target audience and embody the spirit of Eventive Studio.

The new website is intuitive and purposeful in its design, with a strong focus on user experience. It is uncluttered, with a well-structured information hierarchy and clear core messaging. We focused on simple navigation, accessibility, and effective use of clear space to allow content room to breathe, avoid clutter, and help users focus on the information presented. The shop functionality is particularly user-friendly, with custom input at the point of selection before adding to the cart.

Key collateral developed included branded templates (invoice, proposal, letterhead), business cards, and social media tiles, each designed to maintain the brand’s cohesive identity while serving its practical needs.