LAYER-C

Project undertaken in collaboration with Taylor Doherty.

Layer-C is a blockchain infrastructural layer known for its advanced tokenisation engine with selective disclosure. It enables the development of the next generation of confidential financial services through cutting-edge zero-knowledge-proof mathematics.

This project involved a comprehensive rebranding effort, including developing a new, modern logo and a cohesive colour palette, website, and collateral. 

The purposeful choice of orange as the primary colour symbolises creativity and change, resonating with Layer-C’s disruptive nature, which aims to transform traditional financial services. The visibility and brilliance of orange ensures that Layer-C’s marketing materials and digital interfaces stand out in a competitive market.

The new Layer-C website delivers a streamlined, minimalist design that facilitates a straightforward user experience. All collateral, including pull-up banners, presentation decks, and social media tiles, align with Layer-C’s refreshed visual identity.