NOT CENTRALISED

Project undertaken in collaboration with Taylor Doherty.

NotCentralised is an innovative technology company focused on the development of smart and highly customised solutions that promote operational efficiency and workplace productivity.

This project involved the development and relaunch of a new brand identity commencing with defining the tone, personality, and visual identity of the company. We then reviewed existing web copy and reworked the messaging to encompass the new brand voice, while stripping back the content and site structure to ensure clear and well-defined copy across a minimalist yet dynamic new website design. Brand implementation extended across corporate documents, marketing collateral, digital assets, and branded merchandise, ensuring consistency in the new identity’s rollout.

With careful planning and decision points at key junctures to ensure alignment with the company’s goals, we delivered a harmonious brand experience, with each touchpoint echoing the company’s new direction.