Project undertaken in collaboration with Taylor Doherty.
SIKE is an intelligent business platform designed to unlock human capital and support efficient operations. SIKE navigates the content and complexity of corporate documents to deliver informed, precise insights in a fraction of the time within a secure environment.
This project involved developing a new brand identity from the ground up, including a logo, colour palette, and website.
The logo uses a clean, contemporary lowercase sans-serif typeface. The letters are uniquely styled and evenly spaced with rounded edges, delivering a balanced, composed appearance. The overall design is minimalistic, aligning with the brand’s website and focus on cutting-edge AI technology and innovation.
The deep blues and greens in the colour palette represent professionalism, intelligence, and innovation, aligning with SIKE’s dependable and advanced AI capabilities.